Advertisement | 2015-10-26

  • Print Media includes business magazines, trade publications, newspapers, technical journals, etc. To make print media work efficiently, there are some do’s and don’ts to be kept in mind:

    • Visual image of the ad should be very sharp and prominent
    • The ad should be so impressive that readers get attracted towards reading it
    • The highlight should be on the service or product offered and not the source by which it is being offered
    • Let the ad be simple to be read (with no difficult fonts)
    • The picture shown should not be irrelevant with the product.
    • The ad should reflect the company’s image.
    • The ad should to be in logical sequence if it is of two or more pages.
    • Headlines should be catchy and suiting the product image.
    • And lastly, at the bottom of the page, the company name, address and phone number of the respected office should be mentioned clearly without fail.